CPG Data

The development of an extensive sales analytics platform with a variety of modules aimed at facilitating the work of distributors and maximizing their performance.

Custom Development

Web Development

Mobile Development

Devops

IT Consulting

Manufacturing

Design

QA

Support

Customer

CarteQz

Target Audience

Retailers

Pain

Manual data collection, slow report generation, insufficient analytics.

Solution

Sales analytics portal to facilitate report generation and optimize workload of sales representatives and store managers in retail.

Challenge

In 2003, We were contacted by a company working with distributors of drinks and beverages and was asked to create a platform and mobile application that would facilitate their work by allowing them to upload pictures directly into the system, so it would be easier to recognize where certain products are displayed, and in what quantities. But the development didn’t end there, because the customer wanted to extend the product’s capabilities with more possibilities for analytics, new modules, features, and UI elements. As for today, the sales analytics platform still sees constant enhancements and has already gained the status of the industry-leading application.

Project Description

CPGdata is a powerful data platform designed specifically for the consumer packaged goods (CPG) industry. It provides companies with access to a wealth of data and analytics that can help them make better decisions about their products, marketing, and sales strategies.

Key Points of Development

In the course of the project, the following key features were implemented:

  • Centralized sales data management
  • Mobile accessibility
  • Real-time updates and monitoring
  • Online data sharing
  • Intuitive UI and interactive dashboards
  • Data Visualization
  • Pipeline Management
  • Tracker execution
  • Historical execution analytics
  • Advanced exporting features
  • Identification of mutually supporting brands

Technologies Used

Results

As a result of complex development, the delivered sales analytics platform features everything needed for efficient, convenient, and well-organized performance.

LTRRTL